PUMA, in partnership with Manchester City Football Club, has launched the PUMA AI Creator platform, allowing fans to design the third kit for the 2026/27 season.
This initiative is the first time in professional football that fans have designed team kits using AI.
The platform uses DEEPOBJECTS algorithms, giving participants the tools to create unique designs through text prompts, settings and sliders.
Fans will receive 15 free “design credits” and will be able to submit two designs for the competition.
The collection of applications will last until December 20, after which PUMA and club experts will select the 10 best designs. In January, fans will vote on the final version that will be seen on the pitch in the 2026/27 season.
