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At Tesla’s robotaxi presentation, despite refusing to be asked to use it, the movie “blade runner 2049The film production company was accused of using the image ofalcon entertainmenthas filed a lawsuit against Tesla, Elon Musk, and Warner Bros. Discovery (WBD), the parent company of Warner Bros., which distributed the film.
‘Blade Runner 2049’ Producer Sues Elon Musk’s Tesla Over AI Images
https://www.hollywoodreporter.com/business/business-news/blade-runner-2049-producer-sues-elon-musk-tesla-warner-bros-discovery-1236040228/
‘Blade Runner 2049’ Producers Sue Elon Musk Over ‘Robotaxi’ Imagery – The New York Times
https://www.nytimes.com/2024/10/21/business/media/elon-musk-alcon-entertainment-robotaxi-lawsuit.html
Elon Musk sued for using AI-generated Blade Runner imagery at robotaxi event – The Verge
https://www.theverge.com/2024/10/21/24276092/alcon-entertainment-blade-runner-2049-tesla-musk-warner-bros-discovery-copyright
Alcon Entertainment’s lawsuit alleges that Tesla created unlicensed promotional material by running an image from the movie “Blade Runner 2049” through an image generation AI tool when it held a presentation event for its CyberCab robot taxi. The content is considered to be copyright infringement or false support.
Specifically, Tesla claims that the following image shown in the presentation copies the scene in “Blade Runner 2049” where the main character played by Ryan Gosling explores devastated Las Vegas.
The lawsuit targets not only Tesla and its CEO Elon Musk, but also WBD. This is because WBD provides studio equipment and materials for Tesla’s presentation, and there is a possibility that WBD may have entered into a contract to use its products for Tesla’s promotional activities. thing. Alcon was informed of the existence of a license agreement between Tesla and WBD on the day of the event.
In addition, Mr. Mask wanted to associate Cyber Cab with “Blade Runner 2049”, and WBD asked Alcon for permission, but Alcon refused. It is believed that AI-generated images were used for this purpose.
Alcon is at a critical stage in discussions with potential partners for the next installment of Blade Runner 2049, and if it is perceived as collaborating with Tesla, it will be discouraged by cautious partners. They claim that there is a risk of being shunned. It is seeking damages and a court order prohibiting further dissemination of the disputed promotional material.
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