Coca-Cola’s AI-generated Christmas commercial causes a huge uproar, with many creators claiming that using AI is unpleasant – GIGAZINE

Coca-Cola releases a holiday season commercial at the end of each year to herald the arrival of Christmas. The holiday season commercial released in November 2024 was created based on a video generated by AI, but it received a lot of backlash on social media.

Remember the iconic Coca-Cola ad from the 90s with the long caravan of illuminated Coca-Cola trucks? What if we brought it back, using Artificial Intelligence? Actually… what if we made it… bigger?
https://www.silverside.ai/projects/1

Coca-Cola’s first AI TV commercials for holidays, Christmas | Ad Age
https://adage.com/article/digital-marketing-ad-tech-news/coca-colas-first-ai-tv-commercials-holidays-christmas/2591886

Coca-Cola turns to AI for its Christmas ad in 2025 — sparking mixed reactions | Tom’s Guide
https://www.tomsguide.com/ai/ai-image-video/coca-cola-turns-to-ai-for-its-christmas-ad-in-2025-sparking-mixed-reactions

Coca-Cola causes controversy with AI-made ad
https://www.nbcnews.com/tech/innovation/coca-cola-causes-controversy-ai-made-ad-rcna180665

Coca-Cola Facing Intense Backlash for AI Christmas Ad
https://www.breitbart.com/tech/2024/11/19/coca-cola-facing-intense-backlash-for-ai-christmas-ad/

There are multiple holiday season commercials released by Coca-Cola this time, and you can see one of them below.

The Holiday Magic is coming. – YouTube

This holiday season commercial was produced by three AI studios: Secret Level, Silverside AI, and Wild Card.Leonardo・Luma・Runway・KlingPublished in 1995 using AI called “Holodays are comingIt was created as an homage to the holiday season commercial called “. Commercial production would take about a year using traditional methods, but by using AI, the production period was about two months.

According to Jason Zeida, founder of Secret Level, not only videos but also text, images, and audio are all created using generative AI, and in particular, Kling, which was announced during commercial production, makes human movements more realistic. It was said that it was useful for showing. Zeida says that AI is progressing rapidly, and although the defects and instability of past models have been resolved, it is still not perfect.

This is not the first time Coca-Cola has used AI in a commercial; in March 2023, it partnered with OpenAI to create a video titled “Masterpiece” that combined GPT-4 and DALL-E.announcementI’m doing it. Coca-Cola has partnered with artists to create artwork using AI technology, and revealed that it also has a global head of generative AI within the company.

Coca-Cola® Masterpiece – YouTube

“For decades, Coca-Cola has a long history of capturing the magic of the holiday season through content, movies, events and retail promotions around the world,” a Coca-Cola spokesperson said in a statement. We’re always looking for new ways to connect with consumers and experimenting with different approaches.This year, we combined the power of human storytellers and generative AI to create a video work. “Cora remains dedicated to producing the highest quality work at the intersection of human creativity and technology.”

However, there has been a lot of criticism regarding the fact that this Coca-Cola holiday season commercial was created using generative AI. IT news siteTechRaderdescribed it as “a creepy, soulless dystopian nightmare created by AI.” Additionally, on X (formerly Twitter), many negative comments about Coca-Cola’s holiday season commercials are posted, mainly by creators.

“I want all my art to be created by humans. AI art is just a repeat of what humans have already created. It has no originality or soul.”

“It takes a huge amount of post-production to make sure the Coca-Cola logo appears accurately in every frame. Hiding the fact that we commissioned animators to do a huge amount of post-production is false advertising and extremely It’s a dishonest act.”

“This is a great example of how AI can’t generate new ideas, it just combines what’s been created before. Yeah, I think this is a classic copy of the Coca-Cola Christmas commercial. Masu”

“This is the most soulless Christmas ad I’ve ever seen. Oh my god, this is probably the exact opposite of the old ads. This is awful.”

“If you look back at 2024, it was the year of Slop (shoddy content). It was the year that all culture was dominated by Slop. Google became Slop. Slop overpowered journalism. Slop with AI but also,”CONCORDThere were slops like “” and slops like the movie “Borderlands.” A slop CEO got a slop president elected.”

Chris Barber, an engineer at Silverside AI who worked on the holiday season commercial, wrote in the post:communication notesThere have been several proposals, but “AI “art” is not art” and “Technically, it is not possible to “create” what is generated by AI. AI is trained with many videos and images created by humans. Opinions from opponents of AI such as, “Thus, things generated by AI are not created by AI,” and in response, “Community notes are not for writing philosophical opinions. The situation was extremely confusing, with suggestions such as “AI creates works of art just as we create works” and “Community notes are not for abusing people for trivial reasons.”