Newly launched affiliate marketing firm aims to restructure and transform the former FinTech startup. Plutera Capital has acquired the assets of fellow Montréal company Hardbaconincluding the Hardbacon.ca domain, following the FinTech startup’s shutdown last year. Hardbacon offered a free budgeting app and generated revenue through lead generation and affiliate marketing for financial products. As […]
Marie Chevrier Schwartz explains how her company lost product-market fit after a decade in business. Could this happen to my company? That was surely one of the questions running through the minds of the assembled tech leaders and founders attending the tell-all fireside chat between Sampler founder and former CEO Marie Chevrier Schwartz and […]
CEO says Google’s algorithm updates decimated SEO-reliant financial product referral revenue. Montréal-based FinTech startup Hardbaconwhich offers a free budgeting app and generates revenue through lead generation and affiliate marketing for financial products, has shut down after seeing most of its Google traffic vanish over the past year, following some updates to the search giant’s […]
