The traffic of short plays was also captured by Zhou Hongyi. This time, he came with his self-written and acted film “Reigniting Life: The Hidden Hacker Stuns the World”.
Under the bright lights of Chicago, USA, at night, Long Aotian’s son Long Xiaoshuai slowly clenched his fists and watched the call of “365 Lao Zhou” in the video, determined to return to China and start a business. From this, a fourteen-episode “short drama” with the love story between the boss, his son and the female cleaner as the character line and the AI entrepreneurship story as the theme was staged. Zhou Hongyi himself plays the role of the Red Hat hacker boss and is also the “365 Old Zhou”. He spends 100 billion to cooperate with the two protagonists to develop the AI search product “Nano Search”. 30 entrepreneurs including Li Guoqing, Jia Yueting and Sun Yuchen also participated in guest appearances.
Overall, the “short drama” released this time is the same as ordinary short dramas, with fast plot rhythm and sudden reversals; but from the perspective of differences, itIt’s not a short play in the strict sense, it should be called an innovative piece of marketing.——The plot all revolves around 360’s new product “Nano Search”, integrating the product concept and functions into the plot and displaying it cleverly.
“We made a breakthrough in the short play. They originally thought that rich people would open hotels, and their biggest consumption would be to buy diamond rings. This time we created their biggest consumption area, which is starting a business. When we make large models, we need to buy domain names, graphics card, which also improves the concept of the short drama industry . And they are all high-tech companies in the digital industry.” On the one hand, he laughed at himself for almost being caught in the “gun” of the radio and television’s micro-short series on “Boss Boss”, and on the other hand, Zhou Hongyi made a new start in the IP business of entrepreneurs. He predicted that in the future, companies will use short dramas when promoting their products.
On the evening of November 27, following the broadcast of the short drama, 360 Group announced the official launch of a new generative AI search product “Nano Search”, defined asMultimodal content creation enginecurrently open to use for free.
In fact, this is not the first time 360 has set foot in AI search.In June this year, 360 announced the upgrade of 360AI search and 360AI browser.supports multi-language search, multi-modal search, and multi-task search. At that time, Zhou Hongyi made a high-profile official announcement that as an entrepreneur IP, he would personally join the game to “feed back traffic” and help bring large-model products on his own platform.
However, less than half a year later, Zhou Hongyi used a short drama to launch “Nano Search” in a higher profile. From then on, 360 will have two independent AI search apps “Nano Search” and “360 AI Search”. So, at the risk of “reinventing the wheel”, we invite Li Xueqin and Xu Zhisheng to stand together as “voice ambassadors”,What are the considerations behind Zhou Hongyi’s large investment in nano-search?? According to TMTpost App, there are three main reasons:
Consideration 1: Make a clear distinction between nanosearch and 360 brand positioning;
Consideration 2: Change the track and bet on “search is creation”;
Consideration three: Accelerate search engine 3.0 to avoid falling behind in the search market.
“It’s not that I don’t like 360,” Zhou Hongyi explained, and he did not continue to use 360.The reason for adopting “nano search” is to differentiate product positioning and reshape the concept of search.. He said: “A business should have an independent brand, and everyone will have a preconceived idea of the brand. For example, when it comes toBaiduThe first thing that comes to mind is search, and the first thing that comes to mind when mentioning Taobao is e-commerce. This has evolved into a label for people to categorize you. Therefore, if irrelevant business is launched, it will have a negative impact on the minds of consumers. “
At present, including 360 watches, 360 security, 360 cameras, 360 browsers… 360 products are basically branded with the 360 brand name, and are packaged and remembered as the “360 family bucket” image. “When it comes to 360, users must report that it is safe, and they may not necessarily think that you are searching.” Zhou Hongyi said that since then,360’s brand will continue to be firm in security and office.
So what is the difference between Nano Search and the previously launched “360AI Search”?
Putting aside the issue of product brand positioning, Nano Search will further leverage the creative capabilities of generative AI compared to the old 360AI search. In addition,Proposed the concept of “search is creation”.Previously, the inherent mode of traditional search engine 1.0 was to “present pictures, texts and videos already on the Internet after searching”; AI search represented by Perplexity AI and 360AI search emphasizes answer engines, which is also regarded as search engine 2.0, that is, input Questions are summarized through AI, eliminating the user selection process and giving corresponding answers directly. However, neither of them is a complete user demand scenario.What users need is a “closed production loop” from answer search to content creation to form a complete workflow.
And nanosearch may open search engine 3.0.
Zhou Hongyi also said at the press conference that the most important improvement made by Nano Search is the introduction of four key functions, namely “search, learn, write and create”, which respectively correspond to the answer engine, learning engine, writing engine and creation engine.
Make search the main project,Three sixtyThe two concepts of “multimodality” and “answer engine” are emphasized, which basically continues the product concept of the old 360AI search. The multi-modal input method means that users can search using text, voice, photos, videos, files, URLs, etc. The purpose is to reduce the difficulty of using AI and expand the C-end user base.
Multi-modal input, photo search
TMTpost App experience found that NanoSearch has further segmented the scene of photo search. The app has preset templates for food reviews, calorie counting, posting to friends, and today’s fortune. In addition, it also has video questions, translations, and quizzes. , extract text and other frequently used functions. The answer engine is not much different from the 2.0 period. It provides basic search functions. Users can choose different answer modes of “concise, standard, in-depth, and slow thinking”.
Compared with answer engines, learning engines focus on in-depth content understanding and knowledge transformation capabilities. For example, for students doing academic work, the content provided by the answer engine is limited and inaccurate, so the learning engine needs to play the role of analysis, discussion and joint learning. Students need to constantly ask questions to obtain more suggestions and reference materials.
The writing engine and creation engine further highlight the characteristics of generative AI. The writing engine highlights the analysis, translation and rewriting of various documents input by users, such as pictures, voices, videos, PPT and so on. The creation engine emphasizes re-creation. Based on multi-modal content such as user questions and documents, it generates talk shows, storytelling, oral broadcast scripts, etc., and finally generates video files; in addition, users can generate their owndigital manfor example, for e-commerce scenarios, digital people can be generated for live streaming.
Content rewriting and video creation
Behind the product, Nano Search is based on the CoE (Collaboration of Experts) technology architecture pioneered by 360 Group, and fully integrates more than 50 large models from 16 domestic mainstream large model manufacturers such as Doubao, Wen Xinyiyan, Tongyi Qianwen, and MiniMax. “AIrobot“column, users can select multiple models for multi-model collaboration, multi-model debate, multi-model brainstorming and other functions. In addition, this technical architecture also helps to improve the accuracy of nano-search answers and improve the quality of complex task processing capabilities.
TMTpost App learned from people familiar with the matter that Nano Search is not an improvement and transformation of “360 AI Search”, but “the code is almost redone.” Users can focus on nano search in the future, and 360AI search will be retained for a period of time due to compliance reasons. Regarding whether there will be charges in the future, Zhou Hongyi said,Nanosearch is currently free, but video production requires more computing power. When the cost of computing power becomes higher, cost fees may be charged..
Promoting nanosearch in the form of a short play is Zhou Hongyi’s entrepreneur IP’s new attempt at short play, but on the other hand, it also reveals his ambition to revolutionize search engine 3.0. Whether Nano Search can hit the market in one fell swoop, or whether it will fade away after the popularity of the short drama, depends on the market’s feedback on this new product and 360’s strategic determination to continue betting on AI search.(This article was first published on Titanium Media APP Author | Jia Yuwei)
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