China Technology

Who is watching domestic animation?

Text | Earth Pixels

What anime work has you been deeply moved?

The answer may not only be the name of a certain anime work,

But a action

Look

A lens, a line, including the theme song, the dubbing CV … bit by bit, thin and dense, intertwined into a pure world in the hearts of people who love anime.

Here, people moved to cry and blood, witnessing the development of the animation industry, and was more or less influencing their lives by these works, and some even grew up to promote it.

In daily life, the two -dimensional signal may be released inadvertently to find people who have the same blood.

Listen to their voice.

With the release of the two domestic animation blockbusters of the Spring Festival, this problem has been mentioned again.

“When I was in a difficult time, I shouted a sentence ‘My life is from me. I can’t help but laugh and cry.”

“The” Bagua Tiangong “I watched when I was a kid is now watching it every year.”

“The Aju expression package was dedicated to when I was in love with him. Later, we bought an Aju pillow and hugged our baby to sleep.”

“Some people say that” Changan Thirty Miles “is an ancient poetry promotion film, but I feel the helplessness of ordinary people from it.”

“” Luo Xiaohei War “, after the battle, I have to think about how people and the demon people get along in harmony.”

From cartoon films to animated films, starting the point with “Return of the Great Saint of the West”, which won nearly 1 billion box office in 2015, the Chinese animation, which has gone through a century, has ushered in an explosion period in the past ten years.

The louder volume is domestic animation films such as “The Demon of the Demon Children of Nezha”, “Jiang Ziya”, “The New God Bang”, and “White Snake”. At the same time, with the investment in the animation industry and the level of animation production, with the Internet platform, the level of animation production has improved. And the maturity of emerging consumer groups, domestic animation and comic works have ushered in a fast outbreak period.

Data show that in the past 7 years, most of the number of users who have grown rapidly in the huge user group of anime are “Guoman” users.

Domestic anime audiences are no longer just children, but they can be accepted and loved in all ages.

Several “Guoman” enthusiasts of different ages shared their stories with Guoman.

Looking back at the “Guoman” work 20 years ago,I don’t think there are generations.

  • Wang Xiaoming/ 19 years old, studying college students

When Wang Xiaoming was a kid, he fantasized that he had a partner or armor that could be summoned, probably because he watched “Crystal Warriors”, “Dragon Warrior”, “Fruit Bao Special”, “The Star God of the Universe”, “Super Beast Military” on TV. Because of the works, although the subject matter cannot be escaped by the protagonists, it is much more interesting than thinking about homework after all.

In fact, she didn’t have any concepts of “Guoman” at that time. Because the TV at that time was not so smart, so it was the animation channel to watch what, and it was not all animated movies, as well as interactive programs and children’s dramas. Because all the Chinese subtitles were broadcast, Wang Xiaoming would treat “Gao Midi”, “Jackie Chan’s Adventures”, “Detective Conan” and “Little Matthew” as domestic cartoons.

The concept of “Guoman” began in junior high school. At the time of Wang Xiaoming’s impression, it was a “big chaos” era. Some magazines such as “Man”, “Zhiyin Manke”, some have begun to play video games, and some will purchase “Tomb Robbery Notes”, “Dragon”, “Dumb” and “Full -time Master” from Xinhua Bookstore.

At this time, the cartoons broadcast on the TV were no longer attractive to Wang Xiaoming, and she began to search for animation resources on the Internet. It was also at that time, she found that a large number of outstanding “Guoman” works emerged. At that time, there were many excellent works of 3D modeling modeling, such as “White Snake Origin”, “The Return of the Great Saint” and “The Demon Boys of Nezha”, but In the story plot, more “new stories”, and “two -dimensional painting style” is more diverse, but it can be animated very little.

After going to college, Wang Xiaoming began to relive the works he loved to watch in his childhood, and found that many works were not perfect. When I looked back, I couldn’t remember the happiness at the time. One thing that is not satisfactory is:“I don’t want to watch the male characters to do everything anymore. I want to see more and more female characters, but not.”

However, there are always some “Guoman” with its excellent quality to let Wang Xiaoming take it out to watch it repeatedly. Century buzzwords, but Wang Xiaoming does not feel outdated,“When I found those serialization at the beginning, I knew it was something more than 20 years ago, but I still feel very interesting.”

Not a person who loves to watch animation,But that little black cat has really moved me

  • Zhouwu/ 29 years old, legal affairs

Zhouwu, who is engaged in legal profession, is not a person who loves to watch anime. “I seem to have reading disabilities for comics. I prefer to read the text than comics and animation dramas.” Cultivated love for domestic animation films.

“The Return of the Great Saint” and “White Snake” and other domestic animated films that are based on traditional Chinese culture have given Siwu a lot of surprises, not only telling traditional stories, but also made her a new level of technology in domestic animation films. know. The “Luo Xiaohei War” released in 2019 is completely impressed by the core of the story — the human eternal pursuit of truth, kindness, beauty, eternity and love. The fairy in the story is like cats and dogs in modern life, in her opinion, like the exit and healing point of real life.“There is a special ability, partner support, and holding the right thing. This is the heroic dream of Chinese children.” She said.

After watching the movie, she turned back to find comics and animated Fan Drama one by one, and named herself in the Ant Manor named “Infinite” — that was one of the protagonists of the movie and Master Xiaohei.“You understand him as the combination of Guo Jing+Huang Yaoshi in” The Heroes of the Condor Heroes “.”Zhou Wu concluded.

After adulthood, I fell in love with animated works again. The way of confessed to express love in Souwu was to buy it. She participated in the crowdfunding of film derivatives such as “Nezha: Demon Children’s World” and “Luo Xiao Hei Battle”. Many favorite IPs, I hope to express support in the way of real gold and silver. “At that time, domestic anime may be obtained not so high.” At that time, she thought, “I hope to support the producer and make the second and third part.”

Find youth in Guoman,As if I never grew up

  • Jiang Xiaofa/ 34 -year -old writer

When Jiang Xiaofa is in elementary school, you can go to the library of school every Wednesday to borrow books. When you don’t know much, you will become interested in comics. New world of children.

He still remembers that I want to buy a long -time money that has been saved for a long time. When the money is not enough, when the money is not enough, I will buy a domestic comic magazine such as “The King of Comics” and “Master Humor”. It is also interesting. When the magazines were published every month, I had to run several newspapers a few times a day to ask if the magazine came. So far he remembers the story of a serial “Zhu Xiaonan and Sun Xiaosheng”, which is the story of the son of Zhu Bajie and the son of Sun Wukong.

In the impression, he also watched a lot of Taiwanese comics. Cai Zhizhong’s “Fengshen”, “Water Margin”, “Spring and Autumn and Warring States” series all had a significant impact on his reading taste.“You look at it carefully, it’s all the world.”

As Jiang Xiaoyan grew up, Jiang Xiaoyan began to read Shi Shu, watch martial arts novels, and also read serious literary works. Until college, the channels for watching comics on the Internet became more, and Jiang Xiaoyan started with “Qin Shimingyue” and re -paid attention to anime. It was also after that, the concept of “Guoman” gradually appeared.

“Because we can see more Chinese works, whether it is animation or comics, you can see it in the post bar, and there is a comic community to watch.”

Unlike many friends around, compared with exquisite pictures, Jiang Xiaoyan pays more attention to the story itself. Even if the picture is rough, as long as the storyline is good, he is happy to watch it.

Jiang Xiaofa also tried to draw comics, but quickly gave up, and instead put the enthusiastic about storytelling in literature creation, but the impact of the comics was also reflected in his novels. Before the beginning of the writing, his There is often a mirror in my mind, “I can’t draw it, I’ll write it.” He said.

It can be said that Jiang Xiaofan’s personal reading history also witnessed the development of “Guo Man” to a certain extent.

Twenty years ago, I started watching comics on the Internet and talked to my friends about domestic comics. Occasionally, I was laughed at by friends who only watched the day. With the development of the Chinese content industry, Jiang Xiaoyan can talk frankly and talk about it. The domestic animation you love to watch will also send his newly discovered “Guo Man Light” in the circle of friends. “This is the progress of the times,” he said.

He will watch “Assassin 567” with his nephew, and also discuss “Fox Demon Little Madam” with colleagues. While continuing to chase Japanese “Jojo’s Fantasy Adventure”, he also follows the work of Chinese cartoonist Xu Xianzhe’s “Dartman “, The young man who has no border borders always affects his reading list, and every time he is immersed in the world of comics, it seems to have never grown up.

Children who grew up watching anime have become parents,What is it like?

  • Shanyu/ 42 years old/ radio anchor
  • Shan Shanmei/ 13 -year -olds/ Junior Student

Xiaomei Shanmei was the first year of the year. In the eyes of the same class, she has a “non -existent family”. His parents are the second generation of the “first generation”. Mom sees the Japanese author CLAMP works and the Chinese author Xia Da’s “Zi Boxu” , Dad watched “One Piece” and “Under One Person”. After having a child, the family will watch domestic dramas such as “Luo Xiaohei” together, and will also play “Original God” together. Go shopping, the mother and daughter makeup “out of cos” together, and even, she grew up with her parents.

When some classmates strictly guard against the death of the game anime, Shan Shan has “eats so well.”

When Shanyu was studying in middle school, he was catching up with two -dimensional cultural products such as Japanese and American animation and comics. Many classic anime has become a collective memory of a generation of young people, and those afternoon that exchanged comic books with girlfriends has always shined in memories. One day a few years ago, my girlfriend sent a message to her:“The child went home and said that the classmate recommended a comic for her. I smiled and threw her out of my inventory.

“Shan Xiaomei’s desk is filled with” GOODS “

“Pain” hanging by the bookshelf “

Today, the timelines of the two generations are overlap again. When I was in college, I watched the two good friends of the “April 1st Spirit Event Book” together. Son, “April 1st Spirit Event Book” is also a common hobby of the mother and daughter. The daughter also gave Shan Yan the “Amway” “Buried Fulian”.

In the eyes of Mom Shanyu, this kind of atmosphere is more like he was making up for the “self -completed self” when he was a child. Shan Yan’s mother is a teacher. She has relatively strict requirements on Shan Yan. Watching comics is also a manifestation of “not doing business”. Although the mother does not have restrictions on hobbies, it is under the premise of good academic performance.“If you don’t want to read the comics well, you will have a sense of guilt.” Shan Yan recalled.

Now, the anime has become a partner with the growth of Shan Shan, and the mother and daughter have also become a good friend who talks about nothing. In Shanyu’s view, she has a common preference with her children. The communication between parent -child is very smooth, and the effect is much better than “strictly guarding the dead”.

Moreover, Xiaomei Shan’s performance in the class is not bad.

Looking at Guoan get better and better,And glory.

  • Qi Duo Duo/ 33 years old, hosted by the entertainment industry investment and exhibition

In the few years when Qi Duo Duo had just changed from the Internet industry to the entertainment industry investment, the capital market “a lot of hot money” was “a lot of hot money”. From the TMT industry to the entertainment industry, a group of startups emerged, covering all aspects of the upstream and downstream of the animation industry, such as Later, John Animation, which was well known with the “Badman” series of animations, developed its own 3D animation rendering engine.

Although the “wind mouth” has passed quickly, the industry pattern of domestic animation has changed -the level of screenwriter and production technology has been improved, and the Internet platform has quickly entered the venue. Essence

At that time, Qi Duo Duo happened to contact the main creative team of “Under One Man”, and he entered the pit of “Guoman”. At this time, when she was a child who watched “Black Cat Sheriff”, it had passed. More than ten years.“At that time, many friends around me were watching” Under One “, and I saw it late, but after seeing it, I was out of control.” Qi Duo Duo recalled.

“Qi Duo Duo’s Comic Book Collection”

What makes Qi Duo Duo “out of control” is a complete world view presented in the work. In her opinion, this is a group stories that can be targeting “Harry Potter” and “Ring Ring King”. Whether it is a rich cultural core or the extensibility of the “Under the Universe”, it is her 8 For the reason why “Below One” for the years.

From comics to animation, and then chasing the live -action episode of “Under one person”. In the past 8 years, Qi Du Duo has accompanied the entire industry for 8 years as an increasingly closer to the industry. In the process of running the exhibition, she was exposed to the younger generation of content consumers. She found that they would even have a curiosity about historical knowledge because of the germination of “Qin Shimingyue” and “Changan Thirty Miles”. The level of industrialization of domestic games will also bring a “fed” effect to animation products. Qi Duotuo’s favorite animation works in the past six months are a derivative animation in “Black Myth: Goku”.

In Qi Duoduo’s daily observation, there is no group of groups who only watch domestic anime. Audiences who like animation, comic expressions, and even games are generally based on the content itself.“For example, some people look at the style of painting, some people watch stories, and some people will” abandon the pit “because of the update speed, but it is undeniable that in recent years, the original content of China has attracted more and more content consumers.”As a marginal practitioner, she is also “honored”.

She will be lamented because of the high -level changes in the Internet platform, the entire platform’s strategy of the entire platform has completely shifted to the anime sector. Because of the progress of engine technology and the core of the story, the animation films are frequent. “Guoman IP” has brought attention to the entire industry.

“Anyway, no matter which flower blooms, as long as it blooms is a good thing, the movie is done well enough, and it can be nurtured to the drama in turn.”She said. However, in addition to the animated movies in the circle, the animated movies released every year are far more than people imagine. Compared with the animation drama, the production cost of animation movies is high and the production process is long, so that many of the Qi Duo Duo pays close attention to the industry’s dynamics. People will try to enter the cinema when they are released when the new animated film is released, because whether each animated film can succeed, there are too many “luck” components, and these people who accompany “Guoman” all the way, hope Seeing this industry go further and longer.

Witness the rise of Guoman,Looking forward to a deeper story

  • Chen Xing/ 40 years old, Internet company

Similar to Qi Duo Duo, Chen Xing’s improvement in the Chinese animation industry also started from “Under one person”. Before that, he had never paid attention to animation for many years. At that time Japanese anime grew up, but only one “One Piece” was still chasing comics. “I think it looks much better than many days.” This is what Chen Xing said most often when recommended by others.“It is not an illusory and overhead design, but to unify the various phenomena culture of reality in a set of worldviews.”

Through the youthful translation of Taoism culture, “Under One Man” provides another possibility of oriental narrative. Wang Daochang’s numerology and Zhuge Qing’s numerology is essentially the dramatic presentation of Yi Xue thought. This deep cultural output is more penetrating than the handling of visual symbols.

For audiences pursuing intelligent aesthetics, it provides the dimension of thinking far beyond entertainment.

In addition, Chen Xing particularly wanted to emphasize the ductility of this “universe below the universe” because“The content framework does not lose the Marvel universe at all, and every character in it can support a separate story.”This is also confirmed as follows of various adaptation forms.

At the beginning, Chen Xing came into contact with more domestic anime works. It has witnessed the outbreak and rise of “Guoman” for more than ten years. In his opinion, in terms of global influence, or derivative value of various well -known domestic animations and comic IP, “Guoman” is worthy of long -term observation as a separate industry.

“The upper reaches of the network and the game as the basis of the ‘Man -modified’, which is equivalent to the larger content industry to support it. There is a gradual mature IP monetization business model in the lower reaches. Of course, the most important thing is the content itself. Is it possible? “” “” “E “about this.” Regarding this, Chen Xing is proud of excellent works that have emerged in recent years:“Whether it is” Nezha “and” The Return of the Great Saint “, a good box office movie, or a comic such as” Dartman “that also causes strong response in Japan, which contains values ​​that can get universal recognition.”

“Darter” author Xu Xianzhe made a Chinese version of the branch stories for the game “Assassin’s Creed”, with the background of the Anshi Rebellion, making Chen Xing quite amazing. “

As a “second dimension”, Chen Xing has high expectations for domestic animation. He said:“Chinese animation can become a world -class, because we used to be world -class.”

Chen Xing remembers “The Tissue of the Temple Palace”, which is a lot of time when he was a kid. In the long years of watching the day, he hoped that when China can make another “Daisian Palace”, it has certain Influential work.

In 2019, “The Demon Boy of the Nezha” logged in to the North American market. In September of the same year, the movie “Luo Xiaohei War” put the first overseas station in Japan. 375,000 people watching the movie has opened up the overseas distribution model of domestic animation films. Since then, Chinese animated films such as “White Snake: Origin” and “Big Prudential Law” have also been released in Japan, which has opened a new journey of “going to the sea”. At the same time, domestic animation works such as “Assassin Wu Jiuqi” and “Blessing of Heaven” were broadcast on global video platforms such as Netflix, and the entire Chinese animation industry accelerated its footsteps.

For example, Wang Xiaoming’s “Guoman” aboriginal people, the aesthetic station of anime works has reached a higher starting point, and naturally put forward higher requirements for their production level. Nowadays, the technical level of China’s animation industry is no longer behind Japan. As pointed out in the report: “Chinese IT companies and consumers support the development of the animation industry, which is one of the sources of China’s animation competitiveness. Application of CG’s 3D animation technology “” “” “” “” “” “

Perhaps one day, just like the emotion of “Luo Xiaohei War”, which was released in Japan after watching the original Chinese original painting master,:

The era after the premonition,

Maybe we chase them.

[Disclaimer | The interviewees request: Qi Duo, Wang Xiaoming, Zhou Wu, Jiang Xiaoyu, Shan Yan, Shan Xiaomei, Chen Xing, etc. are all pseudonyms]

 

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